Story Marketing for Small Businesses
This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.
Cultures both ancient and modern have strong storytelling traditions. Our brains are wired to share and process information through storytelling. Information presented as a story has the power to inform, influence and motivate.
Story marketing is the process of attracting and engaging customers through story – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing tells the customer story and motivates them to connect with your company as a solution to their problem or way to a better life.
This one-day course will highlight the essentials of story marketing for your small business: story marketing tools, storytelling basics, and how to write and refine your own story for marketing to your target audience.