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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story -- knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Building Your Self Esteem and Assertiveness Skills
$99.00At the end of this course, you will be able to: define what the balanced scorecard is, identify the benefits of the scorecard, create a vision statement for the balanced scorecard, understand what corporate values, mission statements, and vision statements are and how they tie into the balanced scorecard process, determine if the balanced scorecard is right for your organization, describe the key elements of the balanced scorecard process, identify a strategy map, tactical action plan, and balanced scorecard, identify the components of supporting balanced scorecard plans, understand what processes you will need to support the balanced scorecard, and, identify the members of different balanced scorecard teams. -
Giving Effective Feedback
$99.00In this course, you will learn about the essential elements of feedback, important communication techniques, and a framework for informal and formal feedback. You'll also learn some tips for receiving feedback. -
Business Succession Planning: Developing and Maintaining a Succession Plan
$99.00This course will teach you how to develop and maintain a succession plan with the SUCCESS model, which includes developing a system, identifying resources, creating risk assessments, developing action plans, implementing those plans, and evaluating the results. -
Budgets and Managing Money
$99.00To start this course, you will review the fundamentals of finance (including basic terms, generally accepted accounting principles, and financial roles in an organization). Then, you will learn about different types of budgets and a six-step budgeting process. You will also learn how to monitor budgets, perform basic ratio analysis, and compare investment opportunities. -
Creative Thinking and Innovation
$99.00In this course, you will identify ways to develop your creative side and build a creative environment. You'll also learn a basic problem-solving process, individual creative thinking tools (such as the RAP model, shoe swap technique, mind mapping, metaphors, and toys), and team-based creative thinking tools (such as brainstorming, brainwriting, rolestorming, the stepladder technique, and slip writing). -
Lean Process Improvement
$99.00This course will teach you the foundations of Lean through the Toyota precepts and the five critical improvement concepts (value, waste, variation, complexity, and continuous improvement). Then, you will learn about tools to perform continuous improvement in your organization, including 5S, 5W-2H, PDSA, DMAIC, Kaizen, Genchi Genbutsu, and Lean data mapping methods. -
Business Process Management
$99.00To begin this course, you will learn about business process management and three related skill areas: business analysis, enterprise content management, and business process re-engineering. Then, you will work through the five stages of the business process life cycle: vision, design, modeling, execution, monitoring, and optimization. Tools such as automation, business rules, workflow engines, what-if analysis, process mining, business activity monitoring, the balanced scorecard, Lean, and Six Sigma are also covered. -
Basic Business Management: Boot Camp for Business Owners
$99.00This course will give you all the skills that you need as a new business owner. You'll learn how to develop your organizational chart, manage operations, speak knowledgeably about finance, hire the right people, build your brand, market your product online and offline, complete a strategic plan and a succession plan, and build your customer base. You'll also learn the basics of leadership and tips for taking your business to the next level. -
CRM: An Introduction to Customer Relationship Management
$99.00This course will teach you how to make a decision about the need for CRM, the benefits of CRM, and how to coordinate the base requirements for a CRM undertaking. -
Knowledge Management
$99.00In this course, you will learn what knowledge is, what knowledge management is, how tacit and explicit knowledge are different, and the business benefits that knowledge management can bring. Then, you will learn about the knowledge management mix (which includes people, technology, and process) as well as a four step process for building your knowledge management framework. You will also learn about four knowledge management models: Bukowitz and Williams' KM Process Framework, Gamble and Blackwell's knowledge management matrix, Botha's process model, and Nonaka and Takeuchi's spiral model. Implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs, are covered as well.
