In this course, you'll learn what a brand is and how you can leverage it to make a personal impact. You'll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). You'll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public.

You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you're going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.

To start this course, you'll explore what personal efficiency is all about, as well as useful attitudes and skills that you might want to develop. Then, you'll outline your vision statement, dreams, and goals. Next, you'll learn about the 80/20 system, what characteristics your organizational system should have, how to design a functional workspace, and techniques for organizing your daily to-do items. You'll also learn how to set up and maintain information management systems (both physical and virtual), prioritize tasks, create routines, and tackle procrastination. Finally, you'll learn how to get organized at home.